Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers.

Behav Sci (Basel) · 2020 · PMC7465698 · PMID 32764232

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practically significantno p-value reported

In this study, R 2 has values of respectively 0.35, 0.46, and 0.47; in social science effect sizes as of 0.04 are considered the recommended minimum representing a practically significant effect [ 66 ].

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