The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems

International Journal of Research in Marketing · 2020 · PMC7513815

Europe PMC

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marginally significantno p-value reported

Notably, this negative effect of the level smartness on technology-anxiety becomes marginally significant in case customers have a high personalization need and a low sensitivity to intrusions (see situation 2).

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