Moreover, H1 and H2 were admitted on the basis of the conclusions obtained from studying the measurement of customer experience according to expectations and satisfaction (statistical output of SmartPLS 3, confirmed in Figure 2 ), whereby the path coefficient (β) values for H1 (β = 0.336; p < 0.01; H1 ) and H2 (β = 0,346; p < 0,01; H2 ) are highly significant, as we will argue below.
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