Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale - A fNIRS Approach.

Front Neurosci · 2020 · PMC7714758 · PMID 33328849

Europe PMC DOI

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closest p · 1.0× alpha

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failed to reach significancep < 0.05actually significant

However, the associated correlations on rank order and sales prediction value with the actual sales data failed to reach significance threshold of p < 0.05 ( r s = 0.771, n = 6, p = 0.072; r p = 0.648, n = 6, p = 0.164).

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