The route to improve the effectiveness of negative PSAs.

J Bus Res · 2021 · PMC7772803 · PMID 33536692

Europe PMC DOI

hedged sentence

0.0800

closest p · 1.6× alpha

0.0800

boldest claim

The sentences

marginally significantp = .08so close (0.05 < p ≤ 0.1)

More importantly, the interaction between the PSA condition and target group was marginally significant ( F = 1.88, Wilks’ Lambda = 0.99; p = .08), suggesting that the effect of PSA condition on the dependent variables differed between the target and non-target groups.

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