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Using a B-Phycoerythrin Extract as a Natural Colorant: Application in Milk-Based Products.

Molecules · 2021 · PMC7826896 · PMID 33435541

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an increasing trendno p-value reported
In line with an increasing trend of healthy diets and lifestyle, consumers have shifted their preference from synthetic additives towards natural ones.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.