Sounds Like Respect. The Impact of Background Music on the Acceptance of Gay Men in Audio-Visual Advertising.

Critical Remarks and Implications for Future Research Data collected on public opinion show a decreasing trend in homophobic ideas and mindsets (Keleher and Smith, 2012 ; Gong, 2020 ); thus, hopefully, considerations of how the use of specific background music may weaken negative reactions to gay-themed advertising will be less relevant in future research.

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