Pandemics and marketing: insights, impacts, and research opportunities.

J Acad Mark Sci · 2021 · PMC8114019 · PMID 33994600

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may be significantno p-value reported

With stringent protective measures, along with uncertainty regarding the severity and pathway of a potentially highly infectious and deadly pathogen, there may be significant demand contraction across some industry sectors, thereby affecting multiple stakeholders including businesses and customers.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.