Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products.

J Acad Mark Sci · 2021 · PMC8188260 · PMID 34121779

Europe PMC DOI

hedged sentence

0.0650

closest p · 1.3× alpha

0.0650

boldest claim

The sentences

marginally significantp = .065so close (0.05 < p ≤ 0.1)

flexible preferences) ANCOVA controlling for age, income, and previous knowledge of Rivian electric vehicles, we find a marginally significant interaction ( F (1, 284) = 3.43, p = .065).

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