Understanding E-Commerce Consumers' Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism.

It is suggested that erroneous conclusions might be drawn because of the absence of in-depth consideration of unobserved data heterogeneity, arguing that “There may be significant heterogeneity in the data across unobserved groups, and it can bias parameter estimates, lead to Type I and Type II errors, and result in invalid conclusions” ( Becker et al., 2013 ).

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Trust transfer can be highly significant to businesses in which the outcomes eventually are linked with consumers’ loyalty through purchase intentions.

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