Influence of Loss Aversion and Income Effect on Consumer Food Choice for Food Safety and Quality Labels.

Front Psychol · 2021 · PMC8295499 · PMID 34305765

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Moreover, consumers’ preferences for the other two food quality attributes, i.e., grade and brand, are also highly significant with similar magnitudes of estimated coefficients and WTP values, as indicated by Tables 3 , 4 .

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