What Type of Body Shape Moves Children? An Experimental Exploration of the Impact of Narrative Cartoon Character Body Shape on Children's Narrative Engagement, Wishful Identification, and Exercise Motivation.

While the indirect effects of the overweight/obese body image condition (compared to the athletic thin condition) on AVG ( p = 0.058) and PA motivation ( p = 0.085) via NE were marginally significant, the indirect effects of the average body image condition (compared to the athletic thin condition) on AVG ( p = 0.019) and PA motivation ( p = 0.046) via NE remained significant, indicating the robustness of this particular effect.

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A two-way between-subject multivariate analysis of variance indicated a significant Condition effect, F (10,154) = 2.418, p = 0.011; Wilks’ Λ = 0.747, and a borderline significant interaction effect between BMI percentile and Condition on the combined dependent variables, F (10,154) = 1.702, p = 0.085; Wilks’ Λ = 0.811.

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