Indeed, they believed that meeting customer demand is highly significant task with the potential of positively or negatively affecting the organization's revenue and profitability levels ( Chisambara, 2017 ) so that meeting customer demand has been introduced as a critical marketing requirement for the firm's social logistics ( Nimmy et al., 2019 ; Pelton et al., 2010 ).
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How does organizational leadership contribute to the firm performance through social responsibility strategies?
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