Contained: why it's better to display some products without a package.

J Acad Mark Sci · 2022 · PMC8390995 · PMID 34465928

Europe PMC DOI

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marginally significantno p-value reported

The results showed a marginally significant negative indirect effect of packaging relative to no packaging on purchase likelihood through naturalness (Effect = −.28, BSE = .14, 90% CI: [−.52, −.05]) and a positive indirect effect of packaging with information relative to without information on purchase likelihood through naturalness (Effect = .66, BSE = .15, 90% CI: [.41, .91]).

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