Moderating effects of personal innovativeness and driving experience on factors influencing adoption of BEVs in Malaysia: An integrated SEM-BSEM approach.

Heliyon · 2021 · PMC8488495 · PMID 34632141

Europe PMC DOI

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extremely significantno p-value reported

Because new products are critical to the survival of many businesses, the dissemination of innovation has been extremely significant in marketing and customer behavior.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.