a value only slightly lower than the general average (8.4) and in any case higher than that of other theoretically richer categories (entrepreneurs score of 7.9 and managers score of 8.0).This result could be very interesting in the light of a possible trend reversal in the correlation between consumers’ income and the importance assigned to animal welfare at the time of purchasing.
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Update on animal welfare perception by Italian consumers: A descriptive survey.
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