Economic models of price competition between traditional and online retailing under showrooming

Another report (Wilson 2017 ) mentions that even though online grocery purchases show an increasing trend, 93% of shoppers still prefer to inspect the produce in-store; also, for apparel and fast fashion and sporting goods, although their online sales are increasing in volume, more than 75% and 50% of consumers, respectively, still prefer to buy them in-store.

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