Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.

Mark Lett · 2023 · PMC8761840 · PMID 35068688

Europe PMC DOI

hedged sentence

0.0870

closest p · 1.7× alpha

0.0870

boldest claim

The sentences

marginally significantp = 0.087so close (0.05 < p ≤ 0.1)

Contagious disease cue without versus with a reminder of quarantine condition We found a significant main effect of local severity ( b = -0.010, t = -2.91, p = 0.004), but the interaction between local severity and condition was marginally significant ( b = 0.008, t = 1.72, p = 0.087).

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