Social Media for Health Campaign and Solidarity Among Chinese Fandom Publics During the COVID-19 Pandemic.

Front Psychol · 2021 · PMC8815027 · PMID 35126267

Europe PMC DOI

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a positive trendno p-value reported

The results show that, in comparison with the control group, both celebrity idol and fandom community treatment groups have a positive trend on donation willingness, whereas only the effect of both celebrity idol and fandom community is statistically significant.

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