Changes in consumer dynamics on general e-commerce platforms during the COVID-19 pandemic: An exploratory study of the Japanese market.

As described previously, we confirmed the influence of seasonality on the results of the question items of “Frequently purchased goods.” The results indicate that consumer electronics, medicine, and cosmetics showed marginally significant increases or statistically significant increases ( p < 0.10 or 0.05, respectively).

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Cluster 2 did not show an additional statistically significant change, although changes in some items showed marginal significance.

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