Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic

Journal of Retailing and Consumer Services · 2022 · PMC8831151

Europe PMC

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highly significantno p-value reported

The results obtained included highly significant factor loadings for all items of approximately 0.95, and Cronbach's Alpha of 0.958 as well as composite reliability of 0.923 Hair et al.

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