Leader crisis communication and salesperson resilience in face of the COVID-19: The roles of positive stress mindset, core beliefs challenge, and family strain

Industrial Marketing Management · 2021 · PMC8876052

Europe PMC

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marginally significantp < .10so close (0.05 < p ≤ 0.1)

Hypothesis H3a was supported on account of the marginally significant and negative interaction term (B = −0.15, p < .10) for the interactive effect of leader crisis communication and salespersons' core beliefs challenge on their positive stress mindset.

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