The experimental effect on intention to eat less meat was marginally significant but in the same direction as the experimental effect on intention in Study 2, M adj (ambivalence salience) = 4.18, M adj (control) = 3.90, SE = 0.11, F (1, 444) = 3.27, p = 0.071, d = 0.16.
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Meating Conflict: Toward a Model of Ambivalence-Motivated Reduction of Meat Consumption.
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