ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention.

Brain Sci · 2022 · PMC9139764 · PMID 35624980

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marginally significantno p-value reported

However, considering that in the non-COVID-19 group a marginally significant positive correlation was revealed, it may be possible that purchase intention scores were more considerably affected by the prior engagement with the brand than by the experimental manipulation with neutral advertisements.

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