Prestige and Dominance: How eWOM Differs Between Consumers High in Authentic and Hubristic Pride.

Front Psychol · 2022 · PMC9240602 · PMID 35783751

Europe PMC DOI

hedged sentence

0.0640

closest p · 1.3× alpha

0.0640

boldest claim

The sentences

marginally significantp = 0.064so close (0.05 < p ≤ 0.1)

A binomial logistic regression with hubristic pride and dominance as the independent variables showed that the correlation between dominance and destructive eWOM was marginally significant ( B = 0.24, p = 0.064), while hubristic pride had no significant effect on destructive eWOM ( B = 0.20, p > 0.05).

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