marginal significancep <0.10
The effect of physicality on user cognitive trust only reaches marginal significance ( p <0.10) when considering the moderating role of users' familiarity with IVIS.
The effect of physicality on user cognitive trust only reaches marginal significance ( p <0.10) when considering the moderating role of users' familiarity with IVIS.
As users' own characteristics can moderate the influences of anthropomorphism level (Złotowski et al., 2015 ), the influence of anthropomorphism level is likely to be significant for people who are unfamiliar with IVIS.