The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing.

Front Psychol · 2022 · PMC9277477 · PMID 35846629

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partially significantno p-value reported

They also positively affect consumers’ brand love for the platform, while ruggedness, as a brand personality, has partially significant effect on the platform consumers.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.