Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context.

Front Psychol · 2022 · PMC9313522 · PMID 35898987

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highly significantno p-value reported

First, this study demonstrated a highly significant influence of CPBL on brand attitude in China and a strong significant impact of CPBG on brand attitude in Pakistan.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.