Discovering synergies and conflicts in online and offline in-store engagement

Journal of Marketing Analytics · 2022 · PMC9438877

Europe PMC

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marginally significantp < 0.08so close (0.05 < p ≤ 0.1)

However, the effect of the interaction on CSI for Dunkin Donuts Drive-Thru was marginally significant ( β = 0.884, p < 0.08), whereas those for Starbucks Dine-In ( β = − 0.022, p > 0.50), and Starbucks Drive-Thru ( β = 0.1, p > 0.11) were not significant.

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