Visual Attention to Novel Products - Cross-Cultural Insights From Physiological Data.

Front Psychol · 2022 · PMC9496519 · PMID 36160534

Europe PMC DOI

hedged sentences

0.0010

closest p · 0.0× alpha

0.0560

boldest claim

The sentences

highly significantp = 0.001actually significant

However, the interaction effect turned out to be highly significant [ F (1,15) = 18.74, p = 0.001, η_p^2 = 0.55].

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marginally significantp = 0.056so close (0.05 < p ≤ 0.1)

For the prototype (P), it was found only a marginally significant difference (Mdn_US = 4151.30; Mdn_China = 2446.50, U = 96.00, z = −1.61, p = 0.056).

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