Barely Significant
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A study on the influence of online reviews of new products on consumers’ purchase decisions: An empirical study on JD.com

Front Psychol · 2022 · PMC9505699

Europe PMC
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extremely significantp < 0.01actually significant
As can be seen from Table 4 Model 3, the negative emotional polarity of online reviews under both factors has an extremely significant negative impact on consumer purchase decisions (α 7 = −10.017, p < 0.01; α 8 = −0.659, p < 0.01).

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