Impact of Digital Assistant Attributes on Millennials' Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA.

Inf Syst Front · 2022 · PMC9510515 · PMID 36185777

Europe PMC DOI

hedged sentence

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closest p

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boldest claim

The sentences

highly significantno p-value reported

E-commerce through smartphones is highly significant in these markets.

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