Strong displayed passion and preparedness of broadcaster in live streaming e-commerce increases consumers' neural engagement.

Front Psychol · 2022 · PMC9514034 · PMID 36176806

Europe PMC DOI

hedged sentence

—

closest p

—

boldest claim

The sentences

partially significantno p-value reported

We found significant ISC for strong displayed passion, while preparedness had partially significant effects on the first, second, and summed components of ISC.

also in 417 other papers

Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.