Barely Significant
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"We buy what we wanna be": Understanding the effect of brand identity driven by consumer perceived value in the luxury sector.

Front Psychol · 2022 · PMC9521331 · PMID 36186289

Europe PMCDOI
1
hedged sentence
0.0010
closest p · 0.0× alpha
0.0010
boldest claim

The sentences

highly significantp < 0.001actually significant
Among them, the social value shows a highly significant positive effect (β = 0.520, p < 0.001), followed by the economic value (β = 0.486, p < 0.001).

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