Effect of introducing virtual community and community group buying on customer's perceived value and loyalty behavior: A convenience store-based perspective.

Front Psychol · 2022 · PMC9549368 · PMID 36225703

Europe PMC DOI

hedged sentences

0.0010

closest p · 0.0× alpha

0.0010

boldest claim

The sentences

highly significantp < 0.001actually significant

Emotional value had a highly significant positive effect on store loyalty ( p < 0.001), supporting hypothesis H6b.

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may not be significantno p-value reported

The attraction may not be significant if the convenience store offers a high-value LP or introduces practical social media marketing tools.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.