The eWOM communication of tourist attractions is extremely significant, not only because it determines the consumption behavior of potential tourists (Zhu et al., 2015 ; Mohammed Abubakar, 2016 ; Jalilvand and Heidari, 2017 ) but, more importantly, it is a more trustworthy information source, which has a more powerful communication effect than tourism enterprises' propagation.
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Language interpretation in travel guidance platform: Text mining and sentiment analysis of TripAdvisor reviews.
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