marginally significantp < 0.10
Past–negative TP showed a marginally significant negative effect on promotion focus (β = -0.13, p < 0.10, SE = 0.06) and innovativeness (β = -0.31, p < 0.00, SE = 0.09); thus, H1a, H1b, H2a, and H2b were supported.
Past–negative TP showed a marginally significant negative effect on promotion focus (β = -0.13, p < 0.10, SE = 0.06) and innovativeness (β = -0.31, p < 0.00, SE = 0.09); thus, H1a, H1b, H2a, and H2b were supported.
Perhaps, weak effect sizes between individual factors may reflect the necessity of seeking hidden theoretically relevant predictors and finding practically significant implications in the future (Ferguson, 2009 ; Ferguson & Heene, 2021 ).