Need for uniqueness moderates the effectiveness of different types of scarcity appeals.

Front Psychol · 2022 · PMC9732515 · PMID 36507003

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marginally significantp = 0.05actually significant

Hypothesis testing As predicted, ANOVA analysis (scarcity appeal × need for uniqueness) with purchase intention as the dependent variable indicated that the interaction between the two independent variables was marginally significant ( F (1, 122) = 8.32, p = 0.05, η p 2 = 0.064).

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