How do extrinsic cues influence consumers' online hotel booking decisions? An event-related potential experiment.

Front Psychol · 2022 · PMC9744935 · PMID 36524154

Europe PMC DOI

hedged sentence

0.0600

closest p · 1.2× alpha

0.0600

boldest claim

The sentences

marginally significantp = 0.060so close (0.05 < p ≤ 0.1)

For response times, a marginally significant main effect of online review [ M positive = 1078.787 ms, SE = 62.632; M negative = 999.723 ms, SE = 53.379; F (1, 22) = 3.948, p = 0.060, η 2 = 0.152] and a significant main effect of brand familiarity were identified [ M familiar = 1065.109 ms, SE = 59.244; M unfamiliar = 1013.401 ms, SE = 52.142; F (1,22) = 5.385, p < 0.05, η 2 = 0.197].

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