The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt.

In fact, through the respective post-hoc analysis using Bonferonni’s method ( Table 4 ), it can be observed that, in each case, the respondents’ average scores regarding the branded product with country-of-origin insignia are consistently and statistically highly significant, followed by the average scores of the branded product without country-of-origin insignia.

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