How attributions of coproduction motives shape customer relationships over time.

J Acad Mark Sci · 2023 · PMC9839446 · PMID 36684408

Europe PMC DOI

hedged sentences

0.0500

closest p · 1.0× alpha

0.1000

boldest claim

The sentences

highly significantp < 0.05actually significant

The results of this model show highly significant effects of customer satisfaction (β 2, CS = 3.293, p < 0.05) and willingness to pay more on customer spending (β 4, WTPM = 2.138, p < 0.01).

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marginally significantp < 0.10so close (0.05 < p ≤ 0.1)

Results of the latent growth model support H3 by showing that customer-serving motive attributions have a significant negative effect on the latent slope of customer satisfaction (H3a: β 22 = –0.126, p < 0.01) and a marginally significant negative effect on the latent slope of willingness to pay more (H3b: β 24 = –0.054, p < 0.10, two-tailed).

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