The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

Italian Journal of Marketing · 2023 · PMC9850337

Europe PMC

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highly significantno p-value reported

Hartmann & Apaolaza-Ibáñez ( 2012 ) studied how environmental concern positively affects the intention to purchase green-branded energy, finding a highly significant relationship between those variables.

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