Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value.

Behav Sci (Basel) · 2022 · PMC9854668 · PMID 36661588

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an increasing trendno p-value reported

With the growth of mobile devices and the ease of access to the Internet, mobile-showrooming is an increasing trend [ 22 ].

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