Seafood Choice and Consumption Behavior: Assessing the Willingness to Pay for an Edible Sea Urchin.

[ 44 ], who found that improving communication on seafood species, preparation methods, and product forms prior to cooking was barely significant with respect to product origin, production methods, and sustainability certification.

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Sea Urchin Consumers’ Perception The multinomial logit model (MNL) estimates are reported in Table 10 , in which all coefficients of the concerned attributes presented positive signs, except for price, as envisaged, and were highly significant at the notable level of 1%.

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