Barely Significant
← all excerpts

Effects of Background Fitting of e-Commerce Live Streaming on Consumers' Purchase Intentions: A Cognitive-Affective Perspective.

Psychol Res Behav Manag · 2023 · PMC9869996 · PMID 36699986

Europe PMCDOI
1
hedged sentence
0.0010
closest p · 0.0× alpha
0.0010
boldest claim

The sentences

highly significantp<0.001actually significant
We also found that the effects of consumers’ perceived pleasure on consumers’ purchase intentions were highly significant (β=0.795, p<0.001), thus supporting H8.

also in 132,142 other papers

Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.