Chinese consumers do not always respond to red: The influence of colors on perceived distance, spaciousness, and purchase intention of Chinese consumers.

Front Psychol · 2022 · PMC9887659 · PMID 36733873

Europe PMC DOI

hedged sentence

0.1000

closest p · 2.0× alpha

0.1000

boldest claim

The sentences

marginally significantp < 0.10so close (0.05 < p ≤ 0.1)

= 1.239), and the difference is statistically marginally significant ( t (158) = 1.749, p < 0.10).

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