Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns.

J Bus Ethics · 2023 · PMC9978293 · PMID 37359799

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failed to reach significanceno p-value reported

As expected, shame did not generate significant IEs on WTD due to the insignificant impact of shame on WTD; the index of moderated mediation failed to reach significance (Index = − 0.04, 95% CI = − 0.13 to 0.05), suggesting that higher levels of shame among those in the prevention focus condition prevented hypocrisy induction from having a positive effect.

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