Targeted social marketing of PrEP and the stigmatization of black sexual minority men.

PLoS One · 2023 · PMC10174512 · PMID 37167318

Europe PMC DOI

hedged sentence

0.0630

closest p · 1.3× alpha

0.0630

boldest claim

The sentences

only marginally significantp = .063so close (0.05 < p ≤ 0.1)

First, in the post hoc pairwise comparisons of advertisement judgments by couple composition, advertisements with heterosexual couples only were rated as significantly more memorable than those with no couples ( p = .034), whereas this difference was only marginally significant in the restricted sample ( p = .063).

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