The influence of the Beijing Winter Olympic games on the demand for winter sports: An empirical analysis based on the Baidu Index.

Heliyon · 2023 · PMC10569961 · PMID 37842615

Europe PMC DOI

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3) The demand for winter sports in the peripheral cities in Beijing–Tianjin–Hebei showed a trend of specialization, while Beijing, Tianjin, and some cities in the Yangtze River Delta presented a trend of diversification. 4) The increase in interest in the Beijing Winter Olympics boosted residents’ demand for winter sports significantly, implying that the Winter Olympics successfully drives winter sports participation.

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