Comparison of digital recruitment strategies for Alzheimer's disease patients.

However, a trend toward significance was seen for the direct messaging campaign to have a lower percentage of participants identifying as white, to have a greater percentage identifying as Hispanic or Latino, to have an education above high school, and to have a higher income (White: 78.1% vs. 87.1%, p = 0.084; Hispanic or Latino: 3.5% vs. 0%, p = 0.072; Education: 89.5% vs. 81.9%, p = 0.063; Income: $112,967 vs. $91,064, p = 0.081).

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The direct messaging campaign also showed a trend towards reaching a population with higher household incomes and more participants with an education beyond high school.

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